Customers shop on their terms
Today’s customers live in a connected world and are well informed when making a purchase—before they even walk into a store. In a time when customers are shopping on their terms, retailers need to find ways to better serve and provide them with amazing in-store experiences! To best engage customers, retailers must empower their employees to provide excellent customer service. This is where point of sale (POS) can become point of service—using rich clienteling capabilities in the Microsoft Dynamics modern POS retail solution.

Engage connected customers
Customers are connected and informed and want shopping choices. They want the option of going to a physical store, browsing on a tablet at home, or shopping on-the-go using a smartphone! E-commerce and social features in Microsoft Dynamics for Retail provide today’s retailers with an opportunity to engage and connect with customers through an omni-channel shopping experience. Retailers can easily connect with friends and followers and can gather purchasing intentions and preferences on Facebook, Twitter, and Pinterest.

Market smarter
Easily plan, execute, and measure campaigns from start to finish. Bring your marketing vision to life—engage customers with personalized, multichannel campaigns, build pipeline, and demonstrate the impact of your marketing. Retail CRM features include:

• Content and spend management

• Execution planning

• Campaign nurturing and automation

• Media buying and planning

Enjoy complete control
To have control, you need a real-time view of your business and products. And, with that control, you can have more efficient people and processes, a better handle on costs, happier customers and, ultimately, greater profits.

Features include:

• Buying

• Replenishment

• Order management

• Warehouse and transportation logistics

Reimagine Finance
Increase insights into your financial organization, and streamline financial planning and performance management, while attending closely to cash flows, controls, costs, and risk, with one integrated solution that helps you reimagine finance to drive impact.

• General ledger

• Budgeting, planning, and forecasting

• Accounts payables

• Accounts receivables

• Fixed assets

• Cost accounting and financial controls

• Cash and bank management

• Consolidation

• Operational reporting and analysis

Connect and Engage
Omni-channel is all about being connected to those channels where your customers shop. It’s about providing information, along with easy and consistent shopping experiences, and encouraging customers to have a relationship with your brand. Customers move from social networks, to online stores, to in-store experiences, and they expect seamless and consistent engagement with the retailer.